1972 RICHARD NIXON NOW MORE EVER campaign pin pinback button political election

Description

A 1972 Richard Nixon Presidential Re-Election Campaign Button
"Now more than ever"
was President Richard Nixon's slogan for his 1972 reelection campaign. When it was initially proposed, Nixon staffers were concerned that the phrase was "too sophisticated." To address this concern, the Committee for the Re-Election of the President commissioned two focus groups to react to the phrase. According to Republican pollster Robert M. Teeter, who ran the focus groups, participants responded to the slogan's emotional appeal and catchiness. The groups further determined that the slogan "embodied the concept of 'help him finish the job.'" As a result, it was selected for Nixon's successful reelection bid.
Item Details:
This button is in NEAR MINT condition and will be a fantastic addition to upgrade any collection large or small.
This button measures
2.25
inches in diameter.
Please disregard any glares or shadows.  The button is in NEAR MINT condition.
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