1964 LBJ FOR THE USA, Lyndon Johnson VERI-VUE FLASHER Political Campaign Pin 3"

Description

You are looking at a lenticular badge (Flasher) for the promotion on Lyndon Johnson for president.
This Vari-vue button alternates between the slogan and Johnson's portrait.   NOS
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About Vari-vue:
In the late 1930's, the first multiple image lenticular image was
formed and this was the seed that started the VariVue company.
During this time, Vari-Vue coined the name "lenticular", to
describe their linier lenses, "Winkies" to describe our ever
popular blinking eyes and "Magic-Motion" to describe any
lenticular image containing motion.
By the late 1940's, VariVue had become a household name by producing
millions of animated and stereographic lenticular images which were
available everywhere. These images included everything from
wall hangings, to record album covers, CrackerJack prizes, greeting
cards, post cards, political buttons and so much more.
By the1950's, VariVue's lenticular images had become a craze and many, if
not most famous personalities of the time, wanted to be featured in
VariVue advertisements. At the same time, VariVue buttons were
used in every political campaign throughout the country and were
available everywhere. By the mid-1950's, VariVue images were
available everywhere on earth, including eastern Europe.
In the mid 1960's, VariVue started to license its lenticular imaging
technology to key major printing companies around the world.
Licenses were granted to companies in Mexico, Germany, Switzerland,
Spain, Italy, Japan, Indonesia, Singapore and elsewhere.
At first glance, lenticular images seem to use a rather simple
technology. This, however, could not be farther from the truth.
The fact is that lenticular images require a large number of
technologies to produce a quality image. In recognition of this,
VariVue closely guarded its trade secrets and forced all license
holders to sign confidentiality agreements. It is one thing to
understand the basics of the technology, but it is quite another
thing to be able to mass produce the images.
In addition to lenticular images, VariVue was one of the first companies to
develop a variety of Fresnel Lenses, the first being released in
1961 and sold under the trade name of Vari-Optics. In 1962,
Varivue started producing specialty lenses and plastics for NASA
and started the "VariVue Aerospace" division.
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